BUSINESS PROCESS REDESIGN

Business Process Redesign

Manila Bulletin

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Type	Daily newspaper
Format	Broadsheet
Owner	Manila Bulletin Publishing Corp.
Editor	Crispulo Icban, Jr.
Founded	February 2, 1900
Political alignment	Independent
Language	English
Headquarters	Manila, Metro Manila, Philippines
Official website	http://www.mb.com.ph/

The Manila Bulletin (PSE: MB), (also known as the Bulletin and previously known as the Manila Daily Bulletin and the Bulletin Today) is the Philippines' largest broadsheet newspaper by circulation, followed by the Philippine Daily Inquirer. It bills itself as "The Nation's Leading Newspaper", which is its official slogan. Founded in 1900 as a shipping journal, it is the second-oldest Philippine newspaper, second only to The Manila Times. The Manila Bulletin is the Philippine's newspaper of record.

The newspaper was originally owned by a Swiss expatriate named Hans Menzi. Its name was changed from Bulletin Today on March 12, 1986.

On occasion the editorial policy of the Manila Bulletin has met objection from civil authorities. During World War II the newspaper's editor, Roy Anthony Cutaran Bennett, was imprisoned and tortured by the Japanese for his statements opposing the militarist expansion of the Japanese Empire. The Manila Bulletin survived the Martial law era of President Ferdinand Marcos for propaganda purposes.

The newspaper is owned by Filipino-Chinese business mogul Emilio Yap, who, aside from the Manila Bulletin Publishing Corporation (the paper's controlling company), also owns the Manila Hotel, Centro Escolar University and Euro-Phil Laboratories. The company has been listed on the Philippine Stock Exchange since 1990, and had revenues of approximately US$45 million in 2004. Besides its flagship it publishes two other daily tabloids, Tempo and Balita, as well as nine magazines such as the Philippine Panorama, Bannawag, Liwayway, Bisaya and a host of other journals in English, Tagalog, Cebuano and other Philippine languages.

The newspaper is regarded by many for being pro-administration regardless of whoever is in power and also for its optimistic and non-sensational journalism. To further enhance its image as a newspaper which presents positive news articles, the Bulletin recently introduced a new marketing tagline "There's good news here". In addition it maintains the oldest news web site in the Philippines.

On December 22, 2007, survey results by Nielsen Media Research "Nielsen Media Index Study (Enhanced Wave 2)," covering the whole year of 2007, showed that the Philippine Daily Inquirer (parent company of INQUIRER.net) was the choice of 53% "of those who said they had read a broadsheet" with 1.3 million readers. Manila Bulletin came second with 47% (1.17 million readers), while the Philippine Star was third with 42% (1.05 million readers). Nielsen survey also showed that the Sunday Inquirer Magazine, led in its category, with 39% readership, Panorama came in second with 35%, while Starweek was third with 12%.^[

Controversy

On June 5, 2008, a Filipino blogger sued the Bulletin for copyright infringement. The photo blogger had discovered that photos that he had taken and posted online had been used by the Manila Bulletin in its "Travel & Tourism" section of the March 21, 2007 issue. Apparently, the photographs had been altered and used by the newspaper without the original photographer's consent and without attribution or compensation. A month later, the newspaper filed a counter-suit against the blogger claiming "exemplary and moral damages". The Manila Bulletin claimed that its use (and alteration, creating derivative works) of the photographs constituted fair use.

The Manila Bulletin through the years

February 1, 2010, 7:11pm

Original copy of January 31, 1925 issue. The maiden issue of the Daily Bulletin in 1900 is now in the US Library of Congress.

• 1900
On February 2, 1900 the then Daily Bulletin established by Carson C. Taylor published its first issue with editor H.G. Farris at the helm.

• 1901
Manila Daily Bulletin opened its own plant for printing, which was previously done by El Progreso at No. 10 Carriedo.

• 1904
After establishing its audience, The Manila Daily Bulletin’s four paged 10”x12” publication was put on a subscription basis

• 1906
The Daily Bulletin changed its name to the Manila Daily Bulletin.

• 1912
On June 12, 1912 the Manila Daily Bulletin was incorporated into the Bulletin Publishing Company with Carson Taylor retaining 75% of the stock and the rest taken up by employees.

• 1942
On January 2, 1942, at the height of World War II, the Manila Daily Bulletin was forced to shut down operations by Japanese officials.

• 1945
During the Battle of Manila, the Manila Daily Bulletin offices and plant were completely destroyed, wiping-out all pre-war files.

• 1946
Publication resumed after the war under then editor Ford Wilkins and Advertising Director Hal Linn. With assistance from Roces Publication owner, Don Ramon Roces, the Manila Daily Bulletin made a successful come back as the “exponent of Philippine progress.”

• 1956
The Manila Daily Bulletin plant and offices transferred to the Shurdut Building in Intramuros after being housed at Florentino Torres St. after the Battle of Liberation.

• 1957
The Manila Daily Bulletin Publishing Company was sold to Menzi & Co., Inc. handing over publishing responsibilities to Filipino industrialist Brig. Gen. H.M. Menzi. With Menzi as publisher, the Manila Daily Bulletin introduced special human interest features as part of the daily reading of the newspaper.

• 1961
In 1961, Dr. Emilio T. Yap was unanimously elected director and vice-chairman.

• 1965
In order to maximize readership benefits the Manila Daily Bulletin started printing Sunday issue as opposed to the original 6 day per week publication.

• 1968
The need to further upgrade the Sunday issue of the Manila Daily Bulletin gave birth to the PANORAMA Sunday Magazine.

• 1970
The PANORAMA Sunday Magazine flourished as resources from the dropped Sunday colored comics were channeled to the weekend magazine.

• 1971
Asia Research Organization pointed out, in an independent survey, the Manila Daily Bulletin as the “most reliable and unbiased newspaper” in the Philippines at the time.

• 1972
The year witnessed Proclamation 1081 place the country under Martial Law which resulted to the closure of majority of publications throughout the Philippines. The Manila Daily Bulletin was shut down for two months and re-opened as the “Bulletin Today.”

• 1977
The Bulletin Today plant and offices moved to its current lot bounded by Muralla, Recoletos, and Cabildo streets in Intramuros.

• 1980
The management started a five year plan to upgrade printing facilities. They did this by acquiring new line presses, mechanize counting, stacking and bundling of copies and convert to a semi-offset printing process.

• 1981
The Bulletin Today adapted the cold type conversion from hot metal to compensate for the lack of letterpress equipment needs. The process involved computers as the central processing units thus making the Bulletin “online.”

• 1986
On March 12, 1986 the Bulletin Today finally changed its name to what it is now The Manila Bulletin.

• 1990
On April 18,1990, Manila Bulletin was officially listed in the Philippine Stock Exchange. To date, it is the only major daily that is listed in the bourse.

• 1993
On February 2, 1993, Manila Bulletin became the first in the Philippines to have a fully computerized pre-printing Facilities.

• 1994
In January of 1994, Manila Bulletin online was launched as the first ever website dedicated to serving news from the Philippines.

• 1995
The September 11, 1995 issue of the Manila Bulletin published its first fully colored front page.

• 1999
New state of the art printing press machine was acquired.

• 2000
On February 2, 2000, the Manila Bulletin celebrated its centennial year. On June 23, 2000 it became the first local online newspaper to enable mobile internet service.

• 2009
January of 2009 saw the launching of a redesigned Manila Bulletin website that utilizes current advancement in website technologies that provides wider interaction for the readers. In the same year, the Manila Bulletin launched its e-paper.

	How to Redesign a business Process	Exploited Capability of Information Systems
Using Capabilities in Business Process Redesign	Speed up a process of printing a newspaper thru computer and labor.	Speed up labor work and machineries.
	Enable collection of data, storage people's activities that support operations, management and decision making.	Instantaneous access to their connections via web or news.
	Fully or partially automate a process by replacing human labor.	Automation and adding new technology to speed up the process.
	Make process independent of geography by rapidly transferring information across large distances.	Rapid communication in the entire country.
	Allow detailed tracking of the status of a process of its inputs and outputs.	Instantaneous Access to information and finding documents.
	Detailed all information and suggesting or sharing information.	Means Coordination of people/public to labor.
	Increase the variety of products and services to satisfy the customer’s needs and wants to exceed their expectations.	Compare and Contrast of products and services.
	Webvertising, or e-marketing, is referred to as the marketing generally promotion of products or services over the Internet.	Broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media.
	Inexpensive media in newspapers, television, radio, and internet.	It is a work system whose activities are devoted to processing capturing, transmitting, storing, retrieving, manipulating and displaying information.

Ø  It news designs to spread/deliver all information to the audience to the entire Philippines and to other country. It is consisting of variety of all information including lifestyle, controversy, crime and many more this information content of this maybe recent story/ information or old and or future. The news by the media or public may consist of positive information and negative information it may consist this also a fake and real stories. The purpose is to update and to know every news or information what is happening. It gathers analyses and summarizes the key internal and external information used in the business.

BALANA ARSON P.